Blogging Reinvented: Great Content Creation with AI Tools
Note:
This article was written more than 12 months ago and is completed outdated.
We´ve kept it for historical reasons.
Everybody talks about how AI tools can help you create content faster, cheaper and better. However, most content creators are willing to share their tips and methods to content creation with AI tools.
Here’s a guide to create great content for humans using AI tools:
What this article will help you with
Guide to create a blog / article on a new topic that answers real questions that visitors to our website and searchers on google will find useful. Long term objective is to be thought leaders in one topic.
Here’s our 10 step guide to great content creation using AI tools:
1. Identify the topic
Come up with a topic that is relevant to our audience. Make sure you always answer questions and help guide users on a topic. Sometimes they might just read the intro but that’s ok as long as you are providing useful information.
When coming up with ideas for articles, it’s important to stay attuned to trending topics, keywords, and current events relevant to your field. Both Google and Bing’s search engines are good resources for exploring these trends, with the News section offering up-to-date insights from around the globe. Leveraging the power of AI, OpenAI’s GPT-4, ChatGPT or Bard by Google, can also be instrumental in generating new ideas. You can ask it a wide range of questions, or even have it brainstorm topics based on a few keywords or a general theme. Other powerful tools to consider are Google’s and Bing’s Keyword Research Tools, That can identify high-performing keywords in your niche. By combining these resources, you can gain inspiration and insight that helps you develop articles that are both timely and engaging for your audience.
For example one trending topic with regards to water and health is Electrolyte enhanced water. We asked ChatGPT to propose topics and one article is “What Electrolyte Water is best – bottled electrolyte water or electrolyte enhanced tap water.”
Note: Often it makes sense to come up with 10-20 topics at the same time and then review weekly and work on the ones you like.
2. Select title and focus keyword
Selecting the right keyword and title for your article is crucial to ensuring it reaches the right audience.
There are two methods to get to the keyword and title:
Start with title and focus keyword
Write the article and then identify the title and keyword
Method 1:
This process begins with keyword research. Tools like Ubersuggest, Bing’s Keyword Research Tool or Google’s Keyword Planner can be utilized to discover what potential readers are searching for in your niche.
These tools provide insights into the search volume, competition, and trends related to various keywords, enabling you to select those that have high relevance and potential reach.
After you’ve identified your target keywords, use them to craft a compelling title. The title should be succinct yet descriptive, giving potential readers a clear idea of what to expect from your article. You could also use ChatGPT or Bing to generate a range of potential titles based on your chosen keyword or topic. This combination of manual research and AI-driven creativity can help ensure that your title is not only SEO-friendly, but also engaging and enticing to human readers.
In the case of electrolyte enhanced water we went for “electrolyte water” and then longtail electrolyte enhanced water. Here you can see that this is a high traffic but also a very difficult keyword to rank for:
Make sure the keyword is relevant to your website and has a chance to rank. For example tappwater.co ranks best for keywords that include “tap water”. In this case it could be “electrolyte tap water” but you need to check that this has enough traffic.
You have a much greater chance of ranking longtail keywords then short ones like “electrolyte water”
Ask Chat GPT or other AI models to identify a list of useable topics. After I select the one that is most relevant, I will then look up keywords and phrases related to that topic. If the topic does not have enough traffic on any of the keywords, you should reevaluate if this topic is relevant. If you do find a keyword, then you may move on to section 3. I usually do not create a title for the blog until it is fully written. Chat GPT remembers all of your previous inputs as well as its outputs, therefore asking it for a title at the end tends to generate more accurate titles for the blog’s content.
Note: you can phrase this question as follows: “Given the most recent content for this blog post, can you suggest 10 titles using the keyword insert keyword here?”
To specify further you can add “Please limit the word count of the title to insert word count here or please include the selected keyword at the beginning of the title”
Method 2:
Ask Chat GPT or other AI models to identify a list of useable topics. Select the one that is most relevant, and then look up keywords and phrases related to that topic. If the topic does not have enough traffic on any of the keywords, you should reevaluate if this topic is relevant. If you do find a keyword, then you may move on to section 3. Instead wait to define the title and keyword until the article is fully written. Chat GPT remembers all of your previous inputs as well as its outputs, therefore asking it for a title at the end tends to generate more accurate titles for the article’s content.
Note: You can phrase this question as follows: “Given the most recent content for this blog post, can you suggest 10 titles using the keyword insert keyword here?”
To specify further you can add “Please limit the word count of the title to insert word count here or please include the selected keyword at the beginning of the title”
3. Create a draft article using ChatGPT or Bing
First of all make sure you have access to ChatGPT 4 and if not then use Bing that gives you free access to ChatGPT although with limitations in text length.
We use two methods to write articles:
Write the article straight away
Start with an outline
Method 1:
Here’s an example of the prompt based on our topic above:
“Write an article about the commonly stated benefits of drinking beverages with electrolytes, to what extent these benefits are scientifically proven or not and the potential negative aspects of electrolytes in your drinks.”
Review the article and then finetune based on what’s missing or what you want to highlight.
For example
“Rewrite the article and the title to specifically cover the topic of electrolytes in bottled water and electrolytes added to normal tap water.”
The more specific you are and the more you ask for scientific proof, pros and cons, the more nuanced the article will be. It also helps to describe who the audience is.
For example:
“Rewrite the article to be relevant for 30-50 year old women that are interested in the health benefits of electrolyte water.”
Answer questions and add sections in the article that you consider missing. For example:
“Add a section about the content of electrolyte in normal tap water and what impacts the content”.
Then manually add this to the blog.
Method 2:
Before asking Chat GPT to create a full article, ask it to create an outline. This way you can see clearly which subtopics will be featured and get a sense of the tone of the article. Additionally, it makes it easier to make structural changes. Once the outline is completed and edited, ask Chat GPT to produce content, one section at a time. It is important at this stage to be very clear with directions on tone, word count, language, structure, etc. After each section, review that the content produced is accurate and is in line with expectations. If using Chat GPT, find sources on Google. If using Bing Chat, sources should be provided.
Example: “Based on the word count for the total document of 3000 words can you create content for section I of the outline? The keyword is “water conflict”. Please ensure that this keyword has a density of between 1% and 1.5% in all text produced. Additionally, please limit paragraph lengths to a maximum of 120 words per paragraph.”
After the body text is complete, then ask for an introduction and conclusion. Generally, Chat GPT will provide introductions and conclusions that are longer than needed. The introduction can be split into two separate subsections, one short introduction and one slightly longer section on the historical context of the issue. After those paragraphs are written, you can specifically ask for an introductory sentence or topic sentence. This sentence should include the featured keyword within the first 120 characters.
Example: Can you create an introductory sentence for this blog post that features the keyword “water conflict” within the first 120 characters?
You can ask for several options for this sentence, and choose the best suited.
4. Add sources to make your AI generated content credible
Ask chatgpt to add the sources to the article. Note that Bing or Bard will do this better than ChatGPT as they have a direct internet connection. Chatgpt will only provide the sources and not the links.
For example:
“Please provide a summary of the sources and references to the article”
You need to manually search and add the links to the sources. This is critical for SEO and for consistency of our blogs.
5. Optimise for the target keyword
The article as it is now should provide a good answer to the topic we started with. However, it’s not necessarily every good in terms of SEO.
Ask ChatGPT to propose changes and highlight them to keyword optimise the article for the focus keyword. In our case “electrolyte water”.
6. Find images that will enhance the content
Search for open source images or ask the marketing team to find an image from the image databases we have access to. Ideally there should be a banner image and 1-2 images in the article.
We searched using Google Images and found open source images. In this case electrolyte tap water.
7. Create the post in WordPress or whatever publishing tool you use
We use the normal wordpress editor to make it quick and easy to edit.
Copy/paste the whole article into wordpress using “paste without formatting”. Some people acutally use the formatting from ChatGPT.
Edit the titles as H2 and H3 depending on if there are subtitles.
Add 2-3 sentence introduction in bold. For example:
“What are the pros and cons of Electrolyte enhanced tap water vs bottled electrolyte water? Are there any proven benefits or risks of electrolyte water?”
Add the links to external sources and to other tapp water blogs. The more the better.
Add the images including the alt tags with the target keywords.
Set the page category in WordPress (this is important as it wont get linked to otherwise). Avoid using tags.
8. SEO / Keyword optimisation of the final blog
Make sure the keyword is included exactly as is in the title (with ideally max 60 characters)
Add the meta text for search within the 140 character limitation. You can reuse the intro text above for example or ask Chatgpt to give you a meta description with the keyword within the 160 character limitation.
Make sure the SEO score is at least 80 in Rankmath (the tool we use) when you’ve added all the information.
9. Final Review
Note that ChatGPT can make things up so make sure everything makes sense and is factual correct. Edit as required. If it’s a core article to your website then it makes sense to get other people to review and suggest improvemetns.
10. Publish!!!
Here’s the link to the article that took exactly 38 min to create from start to finish. The most time consuming part was the images.
https://tappwater.co/en/electrolyte-water-enhanced-tap-vs-bottled/
Summary about content creation using AI tools
Creating great content for humans using AI tools is a powerful strategy for content creators. By following the 10-step guide outlined in this article, you can effectively leverage AI tools to generate informative and engaging articles that resonate with your audience.
The first step is to identify the topic by staying attuned to trending topics, keywords, and current events. AI tools like OpenAI’s GPT-4 and Google’s Keyword Research Tools can provide valuable insights and generate new ideas. Selecting the right keyword and title is crucial, and tools like Ubersuggest and Bing’s Keyword Research Tool can help with keyword research. Crafting a compelling title is essential to attract readers.
AI tools such as ChatGPT and Bing can be used to create a draft article based on the chosen topic. Review the article, make necessary adjustments, and add missing sections. Adding credible sources to the AI-generated content is important for SEO and credibility. Optimize the article for the target keyword to improve its SEO performance.
Enhancing the content with relevant open-source images can make it more visually appealing. Copying and pasting the edited article into your preferred publishing tool like WordPress is straightforward.
Ensure proper SEO optimization by including the target keyword in the title and meta description. Review the final article for factual accuracy and coherence, and consider seeking feedback from others if it is a core piece of content.
Finally, after completing the necessary steps, it’s time to publish your article and share it with your audience. By following this guide, you can harness the power of AI tools to create high-quality content that establishes your authority in your niche and provides valuable information to your readers.
Remember, the potential of AI tools is vast, and as technology continues to advance, content creation using AI will become even more efficient and effective. Embracing these tools can give you a competitive edge and help you create content that engages, informs, and delights your audience.
